Reverb LP hides $1 'holy grail' records in US record stores

Online record marketplace Reverb LP has joined up with Burger Records, Zia Records, Superior Elevation, Seasick Records, and more record stores across the United States for a Record Store Day treasure hunt, with ‘holy grail’ records on sale for just $1 this Record Store Day.

“On Record Store Day, we want fans to get off their computers or phones and into their local record store, and we’re hoping that the chance to find one of the rare records we’ve hidden will be even more reason to do so,” says Reverb CEO and Founder David Kalt.

Among the records that Reverb LP will hide in participating record stores is an original pressing of Alice Clark’s highly sought-after 1972 self-titled album. The cult classic — which has been acknowledged as one of the best soul albums of all-time — will see its first official worldwide LP reissue by Wewantsounds this Record Store Day. Visitors of participating record stores could also find the rare 1971 album Let’s Start Again by The Rollies, an original mono pressing of Bob Dylan’s Blonde on Blonde, or a 1979 audiophile pressing of Pink Floyd’s Dark Side of the Moon from Mobile Fidelity.
Each store will feature one rare record that is hidden and priced at just $1. In addition to the stores listed above, participating record stores include Going Underground Records in Bakersfield, CA; End of An Ear in Austin, TX; Gramaphone Records in Chicago, IL; Flashlight Vinyl in Minneapolis, MN; Daddy Kool Records in St. Petersburg, FL; Joint Custody in Washington, DC; and Music Millennium in Portland, OR.
We’re always looking for fun, unique things to do on Record Store Day that go above and beyond promoting the days’ official releases and help us build long-term relationships with new customers,” says Sean Hartman, co-owner of Satellite Records in Kalamazoo, MI. “We’re excited to partner with Reverb LP for this ‘holy grail’ hunt because it promotes the best part about visiting a record store: Digging through crates and bins to find something really cool.”
Since launching in January 2018, Reverb LP has facilitated nearly $3 million in total sales on the platform and featured more than three million records for sale. Reverb LP has also partnered with Moby, Sonic Youth, and Son Volt’s Jay Farrar to secure test pressings, records from their personal collections.