ERA brings back record tokens for indie record shops

The Entertainment Retailers Association’s independent record shops have announced that they are bringing back Record Tokens this year to cater for a new generation of record collectors. At their peak in the early 90s, the original Record Token market was worth millions. 

Record Token

Available to buy and redeem in May from independent record shops across the UK, the Record Token is being launched in partnership with National Book Token,s who have decades of experience providing consumers and retailers with a complete and robust service.

The Record Token has been designed with flexibility in mind, it can be purchased in-store or online, can be used for vinyl, CD and cassette and will be the perfect gift for music lovers of all tastes.
The return of the record token is in direct response to UK’s ‘vinyl revival’ that over the past 5 years has seen the steady growth of independent record shops across the country since the launch of Record Store Day some 10 years ago. In 2017, Vinyl LP sales were worth £87 million and were responsible for 14% of physical music sales.
ERA CEO, Kim Bayley said: “There has never been a better time to bring back record tokens and we predict they will be much coveted gifts this year for music fans of all ages. The unstoppable growth in vinyl sales and year on year increase in independent record shop openings show that the UK’s love affair with vinyl is here to stay.”
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