Björk’s Post – The Story Behind The Sleeve


Both the title and the sleeve art for Björk’s second post-Sugarcubes album, released in 1995 on One Little Indian, are a love letter to the singer’s homeland. While Debut was written in Iceland, Post refers to her move to England and sense of longing for her family and friends. The name is also a reference to the daily letters Björk sent home, and there are numerous visual props employed by designer Paul White of Me Company.

Shot in a London street by fashion photographer and former partner Stéphane Sednaoui, Björk is surrounded by gigantic, brightly coloured postcards and personal belongings, giving the impression of a vivid Japanese street scene.
She wears a jacket designed by friend Hussein Chalayan, adorned with Air Mail insignia – suggesting that the singer wants to post herself home to Iceland.

Björk told Stereogum: “My musical heart was scattered at the time and I wanted the album to show that.” The eclectic and collaborative Post was a critical success, reaching No. 2 in the UK album charts and spawning the singles It’s Oh So Quiet, Hyperballad and Army Of Me.